Nearly 80 percent of e-mails sent worldwide are spam, and research has shown that junk communications can cost billions - and not just because companies have to buy extra computer capacity to cope with the influx of e-mails. The time employees spend deleting junk e-mail costs companies nearly $22 billion a year, according to a recent survey.

" random telephone survey of 1,000 adults by the National Technology Readiness Survey produced by Rockbridge Associates Inc. and the University of Maryland's Center for Excellence in Service revealed that 75 percent of Internet users receive spam daily. The average number of spam messages received per day is 18.5 and the average time spent each day deleting them is 2.8 minutes. The study found that the loss in productivity equals $21.6 billion per year based on average U.S. wages.

Source: Information Management Journal, May/June 2005

This means that the average user will delete first think later. We make you email campaign irresistible, targeted, focused and succinct. There is enough spam in the world without adding to it. Particularly as doing so will dilute your brand and could if managed in the wrong way even damage it.

At Lucid London we can help you maximise the potential of email campaigns and advise on sensible usage of email newsletters, to deliver successful and quantifiable results.

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Lucid London
19 Carlton Mansions
Holmleigh Road
N16 5PX
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Phone: +44 (0)7968 397 445